Get ready to run bluetooth campaigns…

Business-to-business marketers should get ready to run Bluetooth marketing campaigns, says the author of this article. Bluetooth was removed from the Information Commissioners Office's list of communication media that requires consumers to opt-in to marketing messages, and debate rages as to whether Bluetooth marketing is ethical. However, there are ways in which the technology can be used without being invasive.
B2B Marketing, May 2008, pp18-20