Maples Online Offline Extra Marketing Resources

We hope you all enjoyed the marketing workshop at Maples, we received some very complementary comments following the event.

As 90 minutes is such a short time to give you so much information we have created this bonus resource page for you with links to more detailed free information on topics that came up in the meeting.

Please leave us your opinion, comments, or any other
questions you have in the box at the bottom of this page.

We have included additional marketing information below

• Selected slides from the presentation
• Keyword Research
• Linked In profile information

Key points from the workshop

1. Relationships – in the Online world don't sell to early
2. Online and Offline marketing activities are complementary. Using them correctly can significantly increase sales conversion and reduce  customer acquisition cost
3. Getting found on the web through keyword search is a critical activity – more about that below
4. Why should I buy from you? If your currently communicate your key reasons  as Service, Quality, Nice people, Personal relationships and price.You might want to think about how powerful these are. We have a technique called developing a "Mafia Offer" which helps differentiate companies with competitors
5. Having a customer / prospect list is vital. There are lots of ways to build your list, you need to identify what is going to best for your sector / activity. techniques include
   • using the website to build a list
   • referral mechanisms
   • using e mails
   • Linked in
   • etc
6. E mail is a fantastic marketing tool (FREE ? and Quick?) but are you sure that your customers are getting an e mail that looks the same as the one you send
7. There are a gazillion  mobile phones (both standard and Smart) in use. Mobile phones are typically switched on and always near to their owner. Could a simple SMS message be used as targeted communication? What could you communicate in 140 characters?
8. What happens when someone actually lands on your website
   • Is it easy to call you – can i see your telephone number without searching
   • Can I easily navigate and find what i want i.e. get off the home page and into the content
   • Does the site promote a call to action from the visitor
   • Does the site pro actively capture visitor details
9. Does your marketing strategy clearly focus on customer retention and acquisition
10. The need to look at the marketing numbers
    • Customer lifetime value
    • Customer Acquisition Cost
    • Referral rates
    • Typical duration from interest to purchase
    • Nunber of points of contact required
    • Etc
11. Testing Testing Testing – we didnt get the chance to show you how to dynamically test on your website for improved sales conversion. We can go through that in another session if you want

How To Do Keyword Research

Many of you would like further information on how we were finding the keywords that prospects were using to seek out for businesses just like yours.

Keyword Research How To Do It Right

Hopefully during the workshop  we made the point enough times about 'keyword research' and you have identified its importance . Just about every sale on the internet and up to 90% of offline sales that start on the internet start with a keyword phrase that some one searches for (either looking to solve their problem or give them pleasure).

The tools you can use for this are free Google adwords tool Signup for free here www.google.com/adwords and then look under the tools tab for keyword research

Or we can complete Keyword Analysis for you using our tool. We can effectively translate the findings to help you identify which words you could use you, the level of competition, how to win and what it would be worth if you were to get a top keyword position.

These are the links to the Keyword Research Training. We find this the best of the best keyword training (we use this tool daily to do our keyword research)

• Golden Rule #1: How to Find Relevant Keywords
• Golden Rule #2: How to Find High Traffic Keywords
• Golden Rule #3: How to Assess Market Competition
• Golden Rule #4: How to Assess Commerciality

How To Create Your Linkedin Profile

Linked In is the social network for business. If you looking to do joint ventures, find customers, or just connect with others in your industry, this is a good place to do it.

The key to making linked in work for you is setting up your profile correctly. Our partner Mr Siddique is one of the top linked in experts with over 15,000 connections on linked in. He created this video on what to and not to do when creating your linked in profile.

How To Connect With Your Ideal Customers on Linkedin

We hope these resources are of help. If you would like more help just call Lyndon Wright or Andrew Goode on 01733 361729 or e mail solutions@bdolphin.co.uk or check out more resources at www.bdolphin.co.uk