September 24, 2007
How To Write An Elevator Pitch
Elevator pitch should contain
- A hook
- Maximum of 220 words (i.e. can be delivered in 60 seconds)
- Passion
- A request (call to action)
An example of an elevator pitch for Graphic Designer – How not to do it
The Label: I’m a graphic designer
The process: I use a variety of print & electronic formats
The solution: I help organisations effectively communicate with their customers
An example of an elevator pitch for Accountant – How not to do it
The Label: I’m an accountant
The process: I complete client tax returns
The solution: I help clients keep more of their money away from the taxman
In summary: you can see that the solution should come first and is the critical element
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