Marketing Workshop Taster Session A Cocktail of Marketing Information

Marketing Workshop provides a cocktail of marketing information

Experience a 90-minute cocktail of practical sales and marketing information. Attendance at this FREE marketing workshop will provide you with a mixture of marketing ideas that you will be able to take away and apply into your business.

Who will benefit from attending the FREE marketing workshop

Small business owners and managers in small to medium organisations with a sales and marketing responsibility. This marketing taster session is ideal for those looking to implement improvements to their immediate sales and marketing activities.

Subjects covered at the Marketing Workshop Taster event:

1. Understand why customers buy from you. One of the simplest marketing questions but also one of the most difficult
2. Is your product or service fit for purpose? Are you supplying a Rolls Royce quality product or service when in fact your customer only values Mondeo quality. Or are you offering lower quality when in fact your customer would happily pay lots more for a better level of service

3. The importance of being different. – What is your answer when your customer asks "So why should I buy from you?"
4. Why a marketing action plan is important. We are not just talking about a plan, or a lengthy document that ends up being filed. This is an ACTION plan that focusses on customers and what you sell to them.
5. How to get found on the web. All organisations need a website but will it get found and it does get found will it convert. In fact what do you want your customer to do when they land on your site?
6. How to ensure your advertising isn’t a waste of money. Advertising can be a great way of communicating to customers but how do you improve your chances of generating sales from it

Event date: Tuesday 14 June 2011.

Event time: Registration is at 8.00am and the workshop will start at 8.30am.

Event venue: The Eco Innovation Centre, City Road, Peterborough, PE1 1SA

To book your FREE place:

• Call 01733 785658 and talk to Judith who will book your place.
• OR book online at www.bdolphin.co.uk/marketingtaster
• OR email your booking requirement to training@marketingability.co.uk.

Marketing Workshop Taster session summary

The marketing workshop taster session should appeal to anybody who wants to be challenged on their perceptions of marketing and who is looking to grow or develop their business.