Why Cambridgeshire Marketing Activities Dont Work For Companies And How To Overcome

4 key reasons why Cambridgeshire marketing activities don't work

The short 6 minute video below explores

• The nonsense of not concentrating on selling more to existing customer's
• The energy sapping and inefficient activity of going for new customers
• How new products or services get developed without knowing if there is a customer need
• Why sometimes the best thing to do is something completely different
• How you can significantly improve your marketing activities

Cambridgeshire marketing activities can be improved by

1. Clearly segmenting their existing customer list
   • Which existing customers would you benefit from sacking (that's right, are there customers that would actually be beneficial for you to lose or give to your competitors)
   • Which type of customers are the most profitable – not all customers are equal, are there certain customers where you should be providing a higher level of service
   • etc
2. Targeting and profiling which new customers they want to gain
   • If you know the reasons why existing people use you it makes it easier to work out who to target
   • How to target them
   • When to market to them
   • etc
3. Identifying from existing customers what additional products or services they have a need to purchase
   • Especially if they tell you about shortfalls in current supply
   • Pains that they have that aren't being met
   • The value that they would be prepared to pay if such a product or service was available
   • etc
4. Knowing how well their existing products or services matched the needs of their existing market
   • Sometimes the product you were making just isn't relevant any more Analogue Televisions, Slide Rules etc
   • What if you come across a unique product that is suitable for a completely different set of customers
   • etc

You will see there are lots of etc's above. The issue of marketing is a subject way bigger than can be covered in a 5 minute video.

Marketing Stimulation

That's why we have created Marketing Stimulation a unique programme to improve Cambridgeshire marketing activities. With four half day sessions, internet research, 1:1 mentoring it provides the perfect way to get practical marketing help to grow your business.

Eligible companies may be able to access up to 70%  grant funding towards the cost of Marketing Stimulation.

For more information on Marketing Stimulation visit or call 01733 785658