October 4, 2011
4 Bike Retail Product Packaging
4 Bike logo used consistently throughout the retail packaging
4 Bike – Development of a brand and retail packs
The bicycle accessory market is
- Competitive – in terms of a few major brands (with BIG budgets) and lots of fringe brands
- Changeable – what's hot this year may need discontinuing next year
- Innovative – lots of new product developments and modifications taking place on products throughout the year
The bicycle accessory customer is
- Often looking to easily self select and quickly identify the product they need
- Wanting to be reassured that the component they purchase is off good value, safe to use and solid
The brand and packaging solution
- A design was created that would allow consistency of presentation across a wide range of sizes. From the smallest bell to the largest hand pump or saddle
- Through clear thinking a wide range of products were packaged on only 6 card sizes (saving significant packaging costs)
4 Bike Packaging Retail Cards
Examples of the finished packaging solution
 4 Bike SA4B002 Ergonomic Suspension Gel Saddle Ladies |
 4 Bike TL4B002 Cotterless crank extractor |
Filed under Portfolio by 
