Get to grips with online marketing

Session one: This looks at the current role the internet plays in marketing and the typical objectives of organisations engaging in e-marketing. It also focuses on the strategic element of e-marketing, using examples of successful strategies and they way they have helped organisations improve customer relationships and access to their products/services.

For more information call 01733 361729

Online marketing is something just about every business needs these days. But too often, money is spent on websites and email campaigns without making the most of opportunities to win new customers as a result.

Now a course is available in Peterborough which will enable you to gain the Chartered Institute of Marketing’s e-Marketing Award – and produce a comprehensive online marketing strategy and plan for your business.

The course is being delivered by Marketing Ability, the training company run by Andrew Goode of Blue Dolphin, and runs over three Saturday tutorials in June and July.

At £800 it is a considerable investment but the real value comes from support from the course tutors to complete your e-marketing strategy and plan. Payment by instalments is also possible and some government funding may be available for SMEs.