Coke to promote green

Coke Recycles
Coca-Cola has produced its first ad   encouraging consumers to recycle. 'The Keep it Going. Recycle' campaign will support the company's strategy to reduce its carbon footprint. Southampton will be the first city to benefit from the launch of Coke's recycling bins. Coke Recycling Zones have already appeared at Thorpe Park and Manchester Airport. Research by the Carbon Trust has found that packaging accounts for the greatest proportion of a drinks company's carbon footprint.
Marketing Week, 17 September 2009, p5