The recession and its effect on PR

The PR Week/Brands2Life survey of 102 communications heads reveals how the recession has been affecting PR departments. Half of communications directors claim to have lost more than 10% of their budgets over the last year, while 41% have had to lose staff. It is not surprising therefore that 'doing more with fewer people' is cited as the most pressing issue by 52% of respondents. In-house departments are now spending an average of 15% of their budgets on digital work, while 69% of PR departments have responsibility for social media.
PR Week, 10 July 2009, pp20-23