September 26, 2009
Starbucks rebranding
| Rebranding the chain Starbucks is thinking of rebranding its shops to make them appear less corporate. It plans to customise outlets with notice-boards, individual colour schemes and mismatched second-hand furniture. It has also been criticised for selling fattening food, so intends to sell healthier things like carrot sticks and porridge. The Independent, 20 September 2009, p21 |
Filed under News by 
