July 1, 2009
Big four raise ad spend
The big four supermarkets spent £13m more on advertising in the first five months of the year than they did last year, according to consultancy Billetts. This represents an increase of 14% at a time when advertising prices have fallen. The explanation given by Billetts is that shoppers are becoming less loyal and are looking for bargains, so the supermarkets have upped the advertising to compensate.
The Grocer, 27 June 2009, p5
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