The role of social media recognised…

Six panellists from banking, technology and social media backgrounds met recently to discuss the future of social media in banking.  They concluded that social media can help banks build trust and communities of customers, as well as support customer service. They believe Twitter, Facebook and the like are not designed for corporate use, but "there will be a bonus for banks that experiment early". Financial services are still in the educational phase with social media, unlike some other sectors. 
Computer Weekly, 23-29 June 2009, p7