June 8, 2009
Don't chew it – spray it
According to the Global Reputation Pulse Study from the Reputation Institute, which looks at the top 140 listed companies, Marks & Spencer is the most reputable company among British consumers. Smith & Nephew and Cadbury are the second and third most trusted brands, while Morrisons comes in fourth place. Companies are judged according to trust, esteem, admiration and 'good feelings'.
Marketing Week, 4th June 2009, p6
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