Big Launch for bing

Last Wednesday saw the launch of Microsoft's search engine, Bing. Microsoft states that 30% of searches end without achieving the desired result. But Bing, it claims, can produce results and content more in keeping with how users search. Microsoft aims to be the second-biggest search player behind Google within five years, thus supplanting Yahoo! It also intends to attract advertisers to its search engine through enhanced 'intent to buy' on the part of the user as a result of more relevant search results. In the US Microsoft has a $100m budget with which to advertise Bing. It is certainly serious about its new product!
Marketing, 3 June 2009, p2
New Media Age, 4 June 2009, pp1-2