July 10, 2009
Bluetooth at your local
All Odeon cinemas are to be equipped with Bluetooth within the next two months, after research showed that 65% of 15 to 24 year-old cinema-goers would download content to their phones. The cinema ad agency, Digital Cinema Media (DCM), expects more than 163,000 downloads a month, consisting of content, vouchers, and promotions for advertisers such as Five, Warner, Xbox and Yahoo.
New Media Age, 11 June 2009, p11
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