High fashion, high growth

High street fashion may be suffering, but its online counterparts are experiencing something of a boom, as evidenced by luxury retailer Net-a-Porter's near trebling of pre-tax profits last year. Another luxury fashion retailer, My-wardrobe.com, has forecast sales growth of 200% in the year to June. The cheaper online fashion ranges are led by Asos and New Look. Growth in sales from online is faster than offline as people grow accustomed to online shopping. People feel more in control when they shop online and know how much they are spending.
The Financial Times, 10 June 2009, p20