Internet marketing tips for small businesses

Internet marketing tips for small business websites

1. Keeping Google happy

• Make sure your content is fresh - when was the last time you added some new content?
• Ensure you have incoming links
• Stickability – what will make a customer stay on your site

2. Do one thing but benefit twice

• Articles – provide fresh content and the opportunity for links
• Videos – provide the oppotrtunity for links and importantly conversion

3. Make sure you submit articles

• A good article should be informative (not self promotion) and approximately 500 words long
• It should hopefully have a long life
• Great article topics include
  • things you must know / avoid
  • reasons for choosing
  • Biggest mistakes

4. E zine aerticles

• Ezinearticles.com – set yourself up as an author
• Write an article and submit  to ezinearticles.com
• Modify say a bullet point – put on your website and "Fresh content"

5. Video – we now watch more video on the web than we watch TV

• video is a great medium so why not create a video of a happy customer
• A video of a before and after experience
• Your product in action
• Remember – if a picture paints a 1,000 words, a video is about 10,000
• Windows movie maker is great for editing, You Tube is great for hosting

For more information on internet marketing visit http://www.bdolphin.co.uk/making-the-web-work-for-you/