[ July 4, 2009; 9:00 am to 5:00 pm. ]

Session two: At this session, we move on to look at the operational tools available to the e-marketer. The use of database technology, traffic generation techniques, website design and media such as interactive TV and mobile integration are also discussed.

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[ July 25, 2009; 9:00 am to 5:00 pm. ]

Session three: To conclude the course, we go through addition e-marketing disciplines, and in particular the elements of an e-marketing plan and how it can be integrated into the wider marketing programme.

Read more on E Marketing Award – session 3…