Session one: This looks at the current role the internet plays in marketing and the typical objectives of organisations engaging in e-marketing. It also focuses on the strategic element of e-marketing, using examples of successful strategies and they way they have helped organisations improve customer relationships and access to their products/services.

For more information call 01733 361729

Online marketing is something just about every business needs these days. But too often, money is spent on websites and email campaigns without making the most of opportunities to win new customers as a result.

Now a course is available in Peterborough which will enable you to gain the Chartered Institute of Marketing’s e-Marketing Award – and produce a comprehensive online marketing strategy and plan for your business.

The course is being delivered by Marketing Ability, the training company run by Andrew Goode of Blue Dolphin, and runs over three Saturday tutorials in June and July.

At £800 it is a considerable investment but the real value comes from support from the course tutors to complete your e-marketing strategy and plan. Payment by instalments is also possible and some government funding may be available for SMEs.

Collaborative Marketing™ allows you to Maximise Your Sales through Improved Integrated Online and Offline activities.

Date:  Tuesday 15^th March  9.30am to 4.00pm

Venue: Marriott Hotel, Lynchwood Peterborough

Workshop format

• A one day high intensity offline / online marketing workshop session that will provide the framework for Creating a Sales Generation Machine
• Learn how to create a web site that converts visitors into sales leads
• Developing effective e marketing – Auto follow up on prospects until they’re ready to be sold to
• How to create a Mafia offer for your customers – The Offer is what makes a prospect take action to become a customer
• 3 key mobile marketing methods for increased sales – Your customers are already using it and you probably don't even know!

All delegates will receive -

• FREE 60 page Website Keyword Optimisation Report for their website  (worth £450) which compares your website with the Top 10 websites, for the Number One keyword you would like to be found for
• Comprehensive Workshop Course Notes

Cost £95 (plus VAT) per delegate

For more information or to book Call Judith on 01733 361729

CRM Software has always enabled businesses do this but Microsoft Dynamics 2011 takes this to a whole new level.

This FREE seminar will explain why Microsoft's latest CRM update really is a MUST have release, with it offering both on-premise and hosted solutions – enabling anyone utilising this package a real competitive advantage.

This seminar will also offer you practical tips on how you can both implement and utilise this CRM software into your business, as well as breaking down its advantages and explaining in clear and definite detail how it really can enable you to Find, Win and keep customers.

It is FREE Entry but places are limited so advanced booking is essential. Don't miss out; book your place today through the website provided.

A colleague of mine who Ii respect greatly for his knowledge on all matters to do with CRM, Don Wild from ContactEdgeCRM  will be one of the presenters at the event.

The event will take place at Cranfield Innovation Centre, University Way, Cranfield, CENTRAL BEDFORDSHIRE MK43 0BT. The event is intended for Marketing Managers, Marketing Directors, Chief Executives, Sales Managers, Customer Services, Managing Directors, Business Owner, and those involved in sales.

To book onto the event simply click CRM

Marketing Workshop Taster Session A Cocktail of Marketing Information

Marketing Workshop provides a cocktail of marketing information

Experience a 90-minute cocktail of practical sales and marketing information. Attendance at this FREE marketing workshop will provide you with a mixture of marketing ideas that you will be able to take away and apply into your business.

Who will benefit from attending the FREE marketing workshop

Small business owners and managers in small to medium organisations with a sales and marketing responsibility. This marketing taster session is ideal for those looking to implement improvements to their immediate sales and marketing activities.

Subjects covered at the Marketing Workshop Taster event:

1. Understand why customers buy from you. One of the simplest marketing questions but also one of the most difficult
2. Is your product or service fit for purpose? Are you supplying a Rolls Royce quality product or service when in fact your customer only values Mondeo quality. Or are you offering lower quality when in fact your customer would happily pay lots more for a better level of service

3. The importance of being different. – What is your answer when your customer asks "So why should I buy from you?"
4. Why a marketing action plan is important. We are not just talking about a plan, or a lengthy document that ends up being filed. This is an ACTION plan that focusses on customers and what you sell to them.
5. How to get found on the web. All organisations need a website but will it get found and it does get found will it convert. In fact what do you want your customer to do when they land on your site?
6. How to ensure your advertising isn’t a waste of money. Advertising can be a great way of communicating to customers but how do you improve your chances of generating sales from it

Event date: Tuesday 14 June 2011.

Event time: Registration is at 8.00am and the workshop will start at 8.30am.

Event venue: The Eco Innovation Centre, City Road, Peterborough, PE1 1SA

To book your FREE place:

• Call 01733 785658 and talk to Judith who will book your place.
• OR book online at www.bdolphin.co.uk/marketingtaster
• OR email your booking requirement to training@marketingability.co.uk.

Marketing Workshop Taster session summary

The marketing workshop taster session should appeal to anybody who wants to be challenged on their perceptions of marketing and who is looking to grow or develop their business.

With almost 40% of new businesses failing in the first 12 months, setting up in business can be a gamble.

If you are you a new start up business then the FREE New 2 Business event on Wednesday 14th September could be just perfect to help you further develop your business

To book your FREE place click New2Business Free Event 14th September

New2Business is a unique approach to help you:

• Generate Sales
• Resolve Problems
• Develop New Ideas
• Link up with other new businesses
• Develop your entrepreneurial skills
• Develop your problem solving and decision making

All of which you need if you are to succeed as a young business.

More information on New 2 Business can be found at www.new2business.org