Products
You Don't Know What You Don't Know.
In some cases the level of knowledge that you have leads you to think that you need a certain type of solution.
Over the years in working with clients we have found that the issue they thought they faced was not actually the marketing challenge they needed to resolve. For example Client A: Called us in to look at creating them a new range of brochures and leaflets that they wanted to use to generate new enquiries, when in fact they already had lots of enquiries but they were very poor at conversion. We worked with them to significantly increase their conversion rate. Result: They generated more business and didn't have to spend out on additional printed materials.
Through our sister companies and strategic partners the following products are available to complement the additional services provided.
• Business Intelligence: a unique and unparalleled information matrix that utilises and analyses up to 18,000 live data streams continuously, resulting in detailed data capability on 11,800 sectors and sub sectors – globally. The service is used by Governments, Corporates, Financial Institutions, Universities and Intermediaries. This process and capability has been validated by top city firms and Governments and has been used for very significant investment decisions
• CIM Marketing Qualifications: The training and development of staff is crucial for the long term success of an organisation. In many companies employees are given marketing roles without being equipped for the challenges. CIM marketing qualifications provide a framework for acquiring recognised marketing qualifications. Peterborough College of Marketing is the education arm of Marketing Ability, the only Chartered Institute of Marketing Accredited Study Centre in the Peterborough area.
• Creative Branding and Design: You have identified the customer need and value, clearly differentiated your proposition from the competition, have a clear vision of what you want to achieve, the resources, systems and processes to capitalise on sales opportunities so now we can start to create effective brochures, leaflets etc that will lead to profitable sales.
• GetSite: What is a GetSite? It's an internet marketing Website that automatically promotes your products and services to your ideal customers all over the internet and turns them into leads and even sales.
• Marketing Training: You have a great company and great staff but you know that you lack a marketing "focus". In house marketing sessions focussed specifically on your business can provide external expert focus to help you overcome organisational challenges. These sessions are ideal before business planning processes as they provide a significant opportunity to look at the organisation from a larger and external perspective.
• Cost Profit Guard: (CPG) is a software tool that calculates the cost of resource against time and activities and presents information about whether your customers, products and/or services are profitable at both the GROSS and NET PROFIT lines. CPG analysis will help you discover more about your customers and how your company is performing.
