Online Offline Workshop 2 Resources

Mini Course

SEO – How Google Works – Find Out How You Control What You Page Is Ranked For!

Be aware this is a very advanced topic. However after watching the 4 video's the conclusion of how to rank comes down to 2 golden rules and is incredibly simple! Give this link to your web designers / SEO companies!

Internal links (Links between pages on your own site) tell Google what your pages are about using the keyword phrases you use in the blue under line link text!
External links (Links from other website) tell Google how popular your page is. It's good to use the right keyword phrases in those links as well but the internal links are how Google know what your pages are about

So what you may say! The gold is that you control what you want keyword phrases you want Google to rank your pages for because you control all the links on your own site!

SEO – Best Of The Best

Here are 4 of the best of the best SEO training videos you can find on the internet. They are produced by the organisation "StomperNet" that we are members of. These are the people who train us on how to do SEO.

Keyword Research How To Do It Right

Hopefully during workshop 2 we made the point enough times about 'keyword research' and you have identified its importance . Just about every sale on the internet and up to 90% of offline sales that start on the internet start with a keyword phrase that some one searches for (either looking to solve their problem or give them pleasure).

These are the links to the Keyword Research Training. We find this the best of the best keyword training (we use this tool daily to do our keyword research)

Adwords – A new method 'The triangulation method'

This is really good video (Sorry for the long introduction; but watch it anyway – learn then do. Your adwords will never be the same again) You only need to watch the first video.

StomperNet – Going Natural 3.0 – Adwords Triangulation Method

Which Test Won

We hope you enjoyed the which test won session we did. We find it really useful to use this to remind us that its crucial the we test techniques and approaches. To be successful on the web you need to test how good you are at communicating to your customers (and seeing how they behave). As we said in the workshop Test, Test and Test. This is the biggest Return On Investment you can make on any internet marketing activity