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HOW WE HELP

Marketing & Sales Strategy, Web Design & SEO, Content Marketing & Rapid Test marketing

Strategy

Helping companies create strategic marketing and sales action plans.

Reasons companies use our strategic services

  • They are looking to grow their business but are struggling to identify how
  • Their existing marketing activities are not generating profitable sales
  • Sales and marketing is a reactive ineffective process within their organisation and they have no effective sales and marketing  systems
Website design Peterborough

Websites

Responsive and Optimised Websites designed and built upon clear business foundations

We believe great websites are built upon a solid business foundation. They take into consideration both user behaviour & user journeys to deliver a user friendly experience.

At the beginning of each website project we take time to understand your requirements and business goals. We design our websites from the ground up so they are truly unique and follow proven processes for delivering excellent website experiences,

Where required we will build your website with Search Engine Optimisation (SEO) in mind. Every site has a different set of functional requirements and we will integrate any third party software that you require. Whilst we offer website maintenance, we set every project up so that we can hand the finished website over to you with as much responsibility as you’d like. We also offer high performance website hosting & ongoing security packages to keep your website safe & working hard for you.

4 Features Your Ecommerce Website Must Have

Content Marketing

Innovative and Creative Content Marketing Designed to Engage and Stimulate Action

Once a strategy has been developed and the areas to be targeted clearly identified then it is time to get proactive with marketing activities. In a world where we are daily subjected to hundreds of marketing messages what will make your message get noticed, difficulties include

  • Disjointed marketing promotions that are poorly executed and poorly targeted and are often not followed up
  • Hundreds of emails (of which many are useful but are unfortunately often lost amongst the spam)
  • Advertising messages that invades our space on billboards, on the web, throughout social media

In today’s world it is necessary to be Innovative, Creative, Structured and Persistent if you are to succeed. Listed below are some of our approaches to engaging with customers and prospects. If you would like to talk to an experienced marketing professional about your marketing campaign requirements contact Andrew Goode or click here to see examples of campaigns.

targeted marketing

Development

Helping companies create a clear & robust marketing and sales action plan

How We Help Clients

  • Provide a highly skilled and experienced Strategic Marketing, business development strategy, Sales and Tactical implementation capability
  • We can work for you as if we were your own in-house resource
  • After strategic analysis we deliver marketing and sales activities to you on an as required basis
  • We help put in systems and processes that allow clients to see what is being actioned and the results that are being generated. Over time this allows them to work in a far more proactive and strategic way and become less reactionary
  • Our team are experts at getting past the gatekeeper and obtaining information on companies that people would like to do business with
  • Knowledge is critical so we set up CRM systems to log and record all activities
  • Prepare high impact presentations and critique proposals to improve credibility of major sales presentations
  • We can be your Business Development Team or work with you to improve your business development capabilities
jellyfish

Outsourced Marketing

Outsourced Marketing – A Professional and Efficient & Effective Way Of Marketing

Whichever approach you adopt our expert outsourced marketing services free you up to do what you do best and ensure your business is marketed to its fullest potential and critically your sales and marketing activities are optimised. Find out more about Outsourced Marketing by contacting Andrew Goode or click here to see the benefits of outsourcing

outsourced marketing blue dolphin business development no border

Marketing for Manufacturing

Manufacturing marketing is B2B marketing. It can be more complex, and the sales cycle is often significantly longer than with B2C ( you can impulsively choose to buy a chocolate bar, you don’t buy a conveyor system impulsively)

  • Target audience: Other businesses, including downline supply chain manufacturers, wholesalers, retailers, or business end-users, like restaurants or construction firms. You should know which industry you’re targeting, the size and type of companies that need or want your products, and who within those organisations can make purchasing decisions.
  • Customer needs: Business customers need quality products that fit within their processes and budgets. They need to be able to supply their clients with peace of mind while making a profit.
  • Drivers: Whether or not a business chooses your products depends on many factors that include price and quality. Importantly there are many other factors that come into play, credit, and terms; what consumers think of your brand. Through to how much support you provide via technical, marketing, and other resources.
  • Purchase process: Business procurement is typically complicated. The process includes research, discovery and pricing comparisons, quotes, presentations, demonstrations, and final purchase decisions. You may have to prove your worth to more than one level of decision-makers; typically, the bigger the purchase is, the more levels you have to impress. The challenges of the Decision Making Unit (DMU) and needing to get approval from finance, technical, operations etc
  • People involved with the purchase: Managers, purchasing agents, executive decision-makers, accounting or finance teams, and other subject matter experts. All have their own personal thoughts and ideas on a B2B purchase selection
marketing for manufacturing blue dolphin

For more information on Marketing Services & Web Design click here

Effective Digital Activities

In today’s digital age, having an online presence is essential for any business. However, simply having a website and social media pages is not enough. To effectively reach and engage with potential customers, a business needs a solid marketing strategy. This is where a professional, qualified marketer can be invaluable.

Marketing is not just about creating advertisements and promotions. It involves a deep understanding of a business’s target audience, their needs and preferences, and the most effective ways to communicate with them. A professional marketer can conduct market research, analyse data, and develop a customised marketing plan tailored to a business’s specific goals and target audience.

Furthermore, a professional marketer can help with website development, ensuring that a business’s online presence is not just visually appealing, but also functional and user-friendly. A website that is easy to navigate, loads quickly, and provides relevant information is crucial to capturing and retaining visitors.

Reasons why a business should consider working with a professional, qualified marketer:

  1. Expertise: A professional marketer has the knowledge and experience necessary to develop and execute an effective marketing strategy. They understand the latest trends and best practices in marketing, and can apply this knowledge to a business’s specific needs.
  2. Time and cost savings: Developing and executing a marketing strategy can be time-consuming and costly for a business. By working with a professional marketer, a business can save time and money while still achieving their marketing goals.
  3. Objectivity: A professional marketer can offer an unbiased perspective on a business’s marketing efforts. They can identify areas of weakness and opportunities for improvement that may not be immediately apparent to those within the business.
  4. Results-driven: A professional marketer focuses on achieving results for a business. They use data and analytics to measure the success of a marketing campaign and make adjustments as necessary to ensure maximum impact.

While it may be tempting for a business to try to handle marketing and website development in-house, the benefits of working with a professional, qualified marketer cannot be overstated. By leveraging their expertise, businesses can develop a customised marketing strategy that effectively reaches and engages with their target audience, ultimately leading to increased brand awareness, customer engagement, and revenue growth.

Complimentary Skills & Expertise

At Blue Dolphin Business Development, we have all the expertise and skills you need to deliver a positive return on your marketing investment.

Our team of digital and offline marketing strategists, are complemented by a number of experienced web developers, creative designers, content producers and SEO experts. So, whether you’re looking for help and support with a strategic marketing challenge, a new website design or update to an existing website, the need to get more search traffic to your existing website  or marketing campaign  development, we have some really helpful and talented people ready to be part of your team.

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