Marketing Nuggets

Marketing Ability Marketing Nuggets – July – September 2011

Discover some great practical sales and marketing ideas that you can apply immediately in your business.

EnviroCluster Peterborough logo

This marketing programme has been jointly developed with EnviroCluster Peterborough to support the activities of their members

Ideal for: Small business owners and managers in small to medium organisations with a sales and marketing responsibility. These presentations are suitable for all product or service based organisations, including the not-for-profit sector.

Benefits from attending:

Change the way you think about marketing your business.
Discover new ways to think about your customers and products/services.
Stimulate your marketing activity.

Event format: Each session takes the form of a one-hour intensive and practical presentation providing you with ideas and key activities you can complete back at work.

The seven Marketing Nugget sessions include:

1. Understanding your customers – why customers might want to buy from you Why customers aren’t all equal. Why customers buy. How customers buy. What customers do once they have bought.		2. Product development – making sure you have the products your customers want. What makes up a product? How to develop existing products. Why the customer should be part of the process. Why new products fail and how to avoid the traps.

3. Competitor research – making sure you differentiate yourself from the rest Who are your competitors? Why would your customers buy from them? Accurately researching your competitors. The importance of correct pricing.		4. Communicating with customers and prospects – getting your message across Getting the message right. Making sure the message gets to them. Get more bangs for your bucks. Developing a one-page promotional plan.

5. Digital marketing – making the web work for you Four key website rules. Creating powerful email. Using social media as a business tool. Mobile marketing.		6. The service element – delighting your customers Identify what’s of importance to your customers. Have you got systems in place to deliver? Have you got the right people? Managing customer expectations.

7. Getting your strategy straight – knowing where you are going Vision – know where you are going. Choosing your customers. Give your customers what they want. Developing a one-page business plan.

Price: just £20^* per session – £100^* to attend all seven

Although each individual session contains valuable ideas, the sessions build on each other, so maximum benefit will be gained by attending all the sessions.

(*Prices exclude VAT which will be charged at the current rate.)

Marketing Nuggets session dates

Understanding your customers Wednesday 22 June
Successful product development Wednesday 29 June
Competitor research Wednesday 13 July
Communicating with customers TBC
Digital marketing TBC
The service element TBC
Getting your strategy straight. TBC

Venue: All Marketing Nuggets sessions will be held at the Eco Innovation Centre, 8.00am to 9.30am.

To book your place:

Call 01733 785658 and talk to Judith who will book your place.
Email your booking requirement to training@marketingability.co.uk.
Book online at marketingnuggets.

Marketing Ability LLP

Training, education and consultancy
from professional marketers

Tel: 01733 785658 Email: training@marketingability.co.uk

A limited liability partnership registered in England no. OC314459

This marketing programme is endorsed by
Enviro Cluster Peterborough