An Introduction to Email Marketing
An Introduction to Email Marketing Course overview
Using email effectively – opens the an opportunity to gain new customers and further develop relationships with existing customers. The workshop content is designed to guide you through a practical approach to email marketing.
An Introduction to Email Marketing learning objectives
- How to prepare integrated email campaigns
- Develop creative copy to encourage click through rates
- Use tracking metrics to measure response
- Develop an effective e-newletter
- How to source opt-in B2C and B2B lists
- Consider ethical and legal related issues
Duration – 1 day
For further information contact Judith on 01733 361729 – judith@bdolphin.co.uk
