Business to Business Marketing Fundamentals
Business to Business Marketing Fundamentals course overview
A workshop that provides knowledge and understanding in Business-to-business (B2B) marketing principles and processes.
An outline of how these principles when applied can contribute to your organisation's competiveness and performance.
Business to Business Marketing Fundamentals learning objectives
Apply the basic concepts and principles of B2B marketing
- Position your organisation and segment your customers
- Understand your markets and customers
- Manage CRM – (Customer relationship management)
- Develop an understanding of product,service and channel management
- Marketing Mix integration
- How to identify current developments in B2B marketing
- Building the relationships between Marketing and Sales
Duration : 1 day
For more information contact Judith on 01733 361729 – email judith@bdolphin.co.uk
