E Mail Marketing

E Mail Marketing – It's importance to Business

E Mail marketing rationale

There have never been more ways to send out messages to our existing customers and known prospects. With the rise and rise of social media (tweeting , Facebook, Linked In et al) many have forgotten about one of the most effective E mail marketing.

If you have a list (database / spreadsheet or a series of lists) or are building a list of

Existing 'live' customers – people who have recently purchased from you (now depending on the product or service you sell they may have purchased 1 week ago or many years ago)
Lapsed customers – people who have purchased from you in the past
Existing prospects – people who are known to you where you are currently trying to sell
New prospects – people who become aware of you (they might sign up to join your list, you might get there details at a networking event)

E mail marketing can be a very effective mechanism to communicate.

With modern e mail technology its possible to

Create high impact HTML e mails (without needing to be a programmer) that can incorporate images (essential if you are selling products)
Track exactly who

Opens an e mail
Identify which link they clicked on e.g. did they click on an image, the blue underlined link or the title
Pro-actively and selectively chase up / telephone those people who clicked on an article as opposed to calling everybody
See which e mails bounced and why - wouldn't it be really useful to see who has changed e mail address or moved jobs etc

If you would like to know more about E Mail marketing call Andrew Goode on 01733 361729

E Mail Marketing course overview

Many organisation use email develop their customer base and get closer to their existing ones.
This workshop is designed to take you through the practical of email marketing – to targetted advanced campaigns.

Learning objectives