Fundamentals of Marketing for the Public Sector and NFP

Fundamentals of Marketing for the Public Sector course overview

A workshop to help guide you through some of the concepts  course will provide a thorough immersion into marketing concepts realted to the psecial requirements of the marketing public sector and non profit making sector
An overview  of the basic understanding of marketing through the elements to integrate marketing within the organisation.

Fundamentals of Marketing for the Public Sector learning objectives

The basic concepts and principles of public sector and NFP  marketing

• Marketing integration with other organisation disciplines
• Audience segmentation, proposition  positioning
• Overview of understanding Public Sector and NFP markts, their audiences and stakeholders 
• Through analysing the audiences – apply appropriate relationship strategies
• Develop an understanding the challenges on marketing to multiple markets

Duration – 1 day

For further information contact Judith on 01733 361729 or email judith@bdolphin.co.uk