Fundamentals of Marketing

Fundamentals of Marketing Course Overview

The 8 hour workshop highlights the growing importance of marketing in companies and organisations today.It will introduce you to the key principles of …

Fundamentals of Marketing learning objectives

Apply the basic concepts and principles of marketing to become more customer and market driven

  • Understand marketing terminology
  •  Segment your organisations market
  • Develop an analysis of the market environment – understand the effects
  • Data sources to benfit market research
  • Marketing mix toolbox
  • Identify elements of  good and bad marketing practice
  • Communicate effectively in marketing activities

Duration: 1 day

In summary: What marketing is, what it does, applying marketing techniques to improve your organisations profits

For further information call Judith on 01733 361729 or e mail judith@bdolphin.co.uk

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