Fundamentals of Strategic Marketing
Fundamentals of Strategic Marketing course overview
Using case studies to express the relevance of Strategic Marketing – the marketing audit, new product decisions, market development, brand postioning and using the marketing toolkit effectively. Understanding the processes of Strategic Marketing link with business success.
Fundamentals of Strategic Marketing learning objective
Key characteristics and role of strategic marketing
- Evaluation of product and services 'portfolio analysis'
- Reviewing the essential element of strategy, to implement a strategic statement
- Identify some of the barriers when introducing strategic marketing and how they might be overcome
- How to faciilitate a strategic marketing planning process in your organisation
For further information call Judith on 01733 361729 or email judith@bdolphin.co.uk
