Introduction to Public Relations

Introduction to Public Relations course overview

AN insight into diciplines of PR – when dealing with the media, writing press releases.  Developing and implementing a strategic campaign.

• Develop an understanding between Marketing and PR
• Create a PR action plan – for a project or longer campaign
• Evaluate the success of PR activities
• Understanding of how 'the media' operates
• Opportunities in the media – where best placed
• The best practice techniques – when writing for the media

Duration – 1 Day

For further information contact on 01733 361729 –  Judith@bdolphin.co.uk