Introduction to Marketing Communications

Introduction to Marketing Communications Course Overview

This workshop familiarises you with a range of communication tools and techniques open to marketers – have to ability to analyse and use the best marcoms mix that fits with your organisation.
Learning techniques to mange and enhance realtionships with external partnerships.

Learning Objectives

• Marcoms analysis as a role in the organisation
• How to develop a more strategic and planned approach to marcoms
• Effectiveness of the campaign
• Developing relationships with agencies
• Effectiveness of tools and techniques – advertising, direct mail, public relations,  sales promotion and personal selling.

Duration – 1 day

For further information contact Judith on 01733 361729 – judith@bdolphin.co.uk