Introduction to Marketing Planning
Introduction to Marketing Planning course overview
This workshop will help you develop a marketing plan. Using a case situation and a clear framework to apply the principles presented – the learning environment is fun and intereactive.
- Produce a sound marketing plan by applying a logical – step by step process
- Perform a SWOT analysis and produce a marketing plan
- Establish sound marketing objectives
- Market segmentation linked with developing a brand positioning statement
- Building confidence to deevelop your marketing plans
- Integrate team support in the organisation in developing marketing plans
Duration – 1 day
Duration – 1 day
