Introduction to the Metrics of Marketing
Introduction to the Marketing Metrics course overview
An overview of the benefits of how metrics can be used to complement marketing performance measures which should be used.
Introduction to the Metrics of Marketing learning objectives
- Set 'SMART@ action marketing objectives
- Effective use of metric performance measurement systems
- The possbile benefits of frameworks – ServQual and 6L's
- Calculate ROI on strategic and tactical activities
- Measure effectiveness and efficiency of tactical and strategic marketing activities
- Develop action orientated marketing plans
- Create reporting of targeted marketing activities
Duration – 1 day
For further information contact Judith on 01733 361729 – judith@bdolphin.co.uk
