Search Engine Marketing
Search Engine Marketing Course Objectives
Google – a user friendly tool that nearly all web users search for further information.
How many of us move off the first page of google in our quest of new suppliers and services? With that in mind, as a your website needs to rank high – it is imperatives that by using proven search marketing tools and techniques to improve your ranking.
Learning Objectives
- Use best practice techniques for improving rankings
- Do I use internal resource or employ specialist agency?
- How to assess critically – third party agencies
- What are prospects and the publics searching for in your market
- Options to utilise – organic (free) , pay per click campaigns
- Exploit linking and listing strategies to improve your ranking
- Using keywords and metadata – to develop on-page optimisation
- How to utilise 'web crawlers' and 'Spiders to improve your ranking
- Developing a comprehensive search marketing action plan
- Effective use of analytics
Duration – 1 day
For further information contact Judith on 01733 361729 – judith@bdolphin.co.uk
