Keyword Research – Giving Your Web Activities Direction
Keyword Research – Why Its Critical
If you are looking for customers to find your website but don’t know or if you are looking to build a website but don’t know
- What search terms your customers are using
- How many people are searching for that term
- Whether or not the search term has any commercial value
Keyword Research allows you to identify
- The high volume search terms that are being used in search
- The long tail keywords i.e. those words (or strings of words that are searched for) e.g.
- Television – a high volume word (but possibly pretty useless on its own)
- Television LCD 42inch – will be searched for allot less (i.e. long tail) but there is a better chance that the person searching for this term is likely to be taking some form of action
- The commercial intent i.e. is there a likely hood that the person searching for the word will eventually purchase
- Which words you can win on from a search perspective and how much effort would be required to get a number one position
- When you need to complete additional activities outside of keyword optimisation to get visitors to your website
How To Do Keyword Research
Many of you would like further information on how we were finding the keywords that prospects were using to seek out for businesses just like yours. Just about every sale on the internet and up to 90% of offline sales that start on the internet start with a keyword phrase that some one searches for (either looking to solve their problem or give them pleasure).
The tools you can use for this are free Google adwords tool Signup for free herewww.google.com/adwords and then look under the tools tab for keyword research
Or we can complete Keyword Research Analysis for you using our specialist tools. We can effectively translate the findings to help you identify which words you could use you, the level of competition, how to win and what it would be worth if you were to get a top keyword position.
If you would like more information on keyword research or call Andrew Goode on 01733 361729