Developing Your Sales & Marketing Business Plan Based on Customers & Products.
If you are looking to grow or develop your business, then it is likely you will either need to gain, retain or manage losing some customers. Additionally in rapidly changing times you will need to create new products, modify / improve existing products and stop selling the products that are unprofitable.
Strategic Marketing To Identify What You Need To Do To Get Profitable Sales
Would Your Business Benefit From A 6L Strategy
Key elements of strategic marketing
- Evaluation of product and services ‘portfolio analysis’
- Identifying your key customer segment groups
- Identify some of the barriers when introducing strategic marketing and how they might be overcome
- Conducting a strategic marketing planning process within your organisation